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  • Industrial Psychology / Bedryfsielkunde - 224
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    Module outline / Moduleraamwerk
    Discussion Forum / Gespreksforum
    Discussion forum
    Gespreksforum
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    Chapter 1 - Consumer behaviour & technology / Verbruikersgedrag & tegnologie
    Chapter 2 - Market segmentation & real-time bidding / Marksegmentering & intydse bied
    Chapter 3 - Consumer motivation & personality / Verbruikersmotivering & -persoonlikheid
    Chapter 4 - Consumer perception & positioning / Verbruikerspersepsie & posisionering
    Chapter 5 - Consumer learning / Verbruikerleer
    Chapter 6 - Consumer attitude formation & change / Verbruikerhoudingaanleer & -verandering
    Chapter 7 - Persuading consumers / Die oorreding van verbruikers
    Chapter 8 - From print & broadcast to social media & mobile advertising / Van drukwerk & breë uitsaai tot sosiale media & mobiele advertering
    Chapter 9 - Reference groups & communities, opinion leaders & WOM / Verwysingsgroepe en gemeenskappe, opinieleiers & modelinge oordrag
    Chapter 10 - The family & its social class standing / Die gesin en sy sosiale status
    Chapter 11 - Cultural values & consumer behaviour / Kulturele waardes & verbruikersgedrag
    Chapter 12 - Sub-cultures & consumer behaviour / Subkulture & verbruikersgedrag
    Chapter 14 - Consumer decision-making & diffusion of innovation / Verbruikersbesluitneming & diffusie van innovering
    Chapter 16 - Consumer research / Verbruikersnavorsing
    Online Practicals / Aanlyn Prakties
    Practical 1 / Prakties 1 - Revision/Hersiening A3
    Practical 2 / Prakties 2 - Revision/Hersiening A3
    Practical 3 / Prakties 3 - Revision/Hersiening A3
    Practical 4 / Prakties 4 - Revision/Hersiening A3
    Developing writing skills / Ontwikkeling van skryfvaardighede
    FAF Writing assignment / VAF Skryfstuk (Formative)
    AF Writing assignment / VA Skryfstuk (Summative)
    CB224 AF Assignment SUBMISSION Link (Final)
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2026
  • Experiential Learning
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Learning And Teaching Enhancement
  • Language Centre
  • Centre For Learning Technologies
  • Hybrid Learning
  • Postgraduate Skills
  • Training Courses
  • Miscellaneous courses
2025
Experiential Learning
  • Academic Leadership
  • Intercultural Engagement
  • Personal Leadership
  • Social Impact
  • Student Leadership
  • Scholarships, Awards & Service recognition
  • Sport and Wellbeing
  • Mental Health and Wellbeing
Learning And Teaching Enhancement
  • Language Centre
  • Centre For Leadership And Structures
  • Centre For Learning Technologies
  • Centre For Student Counselling And Development
  • Centre For Teaching And Learning
  • Human Resources Academic Environments
  • Teaching and Learning Online
  • Hybrid Learning
  • Miscellaneous courses
  • Postgraduate Skills
Research and Innovation
  • Library and Information Services
  • School for Data Science and Computational Thinking
  • School For Climate Studies
  • Postgraduate Skills
Social Impact and Transformation
  • Transformation Office
Stellenbosch University International
  • International Programmes SUI
Information Technology
  • Sample-Test
  • Digital Literacy
  • System Administrator Training
  • Professional Development
  • Security Awareness Training
  • Microsoft Office 365 Training
Ops
  • Linux System Administrators
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    2024-10553-224 Industrial Psychology / Bedryfsielkunde - 224

    • Manager: CRYSTAL Hoole
    • Manager: Avdil Lackay Lackay
    • Manager: Melissa Siegelaar Siegelaar
    • Facilitator: Lisa Bailey
    • Facilitator: Magda Barnard
    • Facilitator: Michele Boonzaier
    • Facilitator: Sabrina Espag
    • Facilitator: Susanna Goosen
    • Facilitator: MIKAYLA DANIELL Janse van Rensburg
    • Facilitator: LUKE FRANCOIS Langenberg
    • Facilitator: JORDAN LEIGH Roothman
    • Facilitator: Anneke Van der Watt
    • Facilitator: MARGARET ADELINE Wevell

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